Consumer Products Packaging
Catalog Description:
Credits:3 Covers packaging methods, materials, forms and strategies used for consumer products. Teams will prepare a packaging plan with associated mock-ups for a proposed consumer product.
Pre-requisites/Co-requisites:
None
Course Objectives:
Students will gain an understanding of packages used in different retail segments and explore development of new products using processes such as focus groups, surveys, prototyping and testing. Examples will include case studies of successful and failed new packages
Instructor:
Jean-Pierre Emond, Ph.D.
Phone: 392-1864 x229
e-mail: jpemond@ufl.edu
Material/Supply Fees :
None
Class Materials Required:
Textbook Required:
Fundamentals of Packaging Technology, Soroka, (1999). Other readings and materials will be assigned as needed throughout the semester.
Course Outline:
I.Introduction and Scope
Background, Definitions, Viewpoint and Trends
II. Basics of Consumer Product Package
Classifications for consumer products, Product life cycle, Branding
Consumer Buying Behavior
III. Nature of Retailing
Trends in different consumer products sectors
(Specific examples of new packages)
IV. Market, Regulation and Technology Trends
Cost, Risk and Environmental Issues
Degradable packaging, environmental rules and the regulation trends
Graphic design and decoration of packaging, creating an impression
Packaging new technologies and trends
V.New Product Development
Strategy development, Idea generation,
Product screening and evaluation, Focus groups,
Testing, Major packaging considerations
VI. Review of Materials, Forms and Manufacturing Techniques
Celluloses (paperboard, corrugate and paper),
Polymer (Films, extruded polymeric and coated),
Metals (aluminum, steel, coated metals),
Glass
VII. Prototype, Production and Commercialization
Tools for packaging prototype, Cost and Risk Issues,
Product production lines, Graphic design and decoration of packaging,
Commercialization
Grading:
The class grade will be derived from two exams, an oral presentation (topics related to a specific retail sector), plus a written and oral packaging plan developed in two stages. A personal folder on new package development will also be graded twice during the semester. No grades are 'curved'. Absences will only be excused when timely voice message or e-mail notice is given by the student to the instructor. Shown below is the grading scale:
grading method |
points |
| exams (2 @ 100 each) | 200 |
| oral presentation | 200 |
| packaging plan (1st submission - written & oral) | 200 |
| packaging plan (2nd submission - written & oral) | 200 |
| personal folder (1st submission) | 100 |
| personal folder (2nd submission) | 100 |
total |
1000 |
| grading scale | |
| A | 900-100 |
| B+ | 860-899 |
| B | 800-859 |
| C+ | 760-799 |
| c | 700-759 |
| d+ | 660-699 |
| D | 600-659 |
Academic Honesty :
All students admitted to the University of Florida have signed a statement of academic honesty committing themselves to be honest in all academic work and understanding that failure to comply with this commitment will result in disciplinary action. This statement is a reminder to uphold your obligation as a UF student and to be honest in all work submitted and exams taken in this course and all others.
Accommodation for Students with Disabilities
Students requesting classroom accommodation must first register with the Dean of Students Office. That office will provide the student with documentation that he/she must provide to the course instructor when requesting accommodation.
Use of Library, Personal References, PC Programs and Electronic Databases:
These items are university property and should be utilized with other users in mind. Never remove, mark, modify nor deface resources that do not belong to you. If you're in the habit of underlining text, do it only on your personal copy. It is inconsiderate, costly to others, and dishonest to use common references otherwise.
Software Use :
All faculty, staff and students of the University are required and expected to obey the laws and legal agreements governing software use. Failure to do so can lead to monetary damages and/or criminal penalties for the individual violator. Because such violations are also against University policies and rules, disciplinary action will be taken as appropriate. We, the members of the University of Florida community, pledge to hold ourselves and our peers to the highest standards of honesty and integrity.
UF Counseling Services :
| Resources are available on-campus for students having personal problems or lacking clear career and academic goals which interfere with their academic performance. These resources include: | |||||
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