Catalog Description:

Credits:3      Presents major decoration methods used for packaging. Specific lab team projects will prepare and execute the decoration of a cylindrical package or container from concept to a decorated item.

Pre-requisites/Co-requisites:

None

Course Objectives:

After successful completion of this course, the student should be able to:

• Develop an efficient and effective package decoration plan from a client’s objectives.
• Estimate cost and timing for package decoration.
• Perform in and contribute to a multi-functional decoration design team.
• Present and defend team goals in oral and written form.

Instructor:

Jean-Pierre Emond, Ph.D.
Phone: 392-1864 x229
e-mail: jpemond@ufl.edu

Material/Supply Fees :

None

Class Materials Required:

Textbook Required: Eldred, (1993), Package Printing, Jelmar Publishing, ISBN 0-9616302-5-6

Recommended Texts: Hine, (1997), The Total Package, First Back Bay, ISBN 0-316-36546-7 : Schmitt and Simonson, (1997), Marketing Aesthetics, Free Press, ISBN 0-684-82655-0 : Other readings and materials will be assigned as needed throughout the semester.

Course Outline:

1. Introduction and Scope
   Background, Definitions and Viewpoint
   Growth of Decoration, Why and How
   
2. Functional Basics of Decoration:
   Consumer Attributes, Functions and Limitations
   Deception or reinforcement of concept
   
3. Screen Printing Teams
   Teams: projects and goals
   Time management and cooperation
   Tools for success: consumer research and pre-launch methods
   Rules of the game
   
4. Decoration Methods and Package Types
   Decoration methods
   Injection molding, blow molding, thermoforming, extruding methods
   Union of decoration, package manufacture and product concept
   Predictions, measures and risks of decorated packages
   
5. Market, Regulation and Technology Trends
   Cost, Risk and Environmental Issues
   Degradable packaging, environmental rules of thumb and trends
   Graphic design and decoration of packaging, creating an impression
   Packaging new technologies and trends (holography)
   

Grading:

Lab times and teams will be determined after the first week; labs, once organized, shall meet in Building 338.

grading method	points
exam- midterm	100
exam - final	100
team plan	150
revised plan	200
team final report	250
problem sets	100
attendance	100
total points	1000

grading scale
A	900-100
B+	860-899
B	800-859
C+	760-799
c	700-759
d+	660-699
D	600-659
f	<599

Academic Honesty :

All students admitted to the University of Florida have signed a statement of academic honesty committing themselves to be honest in all academic work and understanding that failure to comply with this commitment will result in disciplinary action. This statement is a reminder to uphold your obligation as a UF student and to be honest in all work submitted and exams taken in this course and all others.

Accommodation for Students with Disabilities

Students requesting classroom accommodation must first register with the Dean of Students Office. That office will provide the student with documentation that he/she must provide to the course instructor when requesting accommodation.

Use of Library, Personal References, PC Programs and Electronic Databases:

These items are university property and should be utilized with other users in mind. Never remove, mark, modify nor deface resources that do not belong to you. If you're in the habit of underlining text, do it only on your personal copy. It is inconsiderate, costly to others, and dishonest to use common references otherwise.

Software Use :

All faculty, staff and students of the University are required and expected to obey the laws and legal agreements governing software use. Failure to do so can lead to monetary damages and/or criminal penalties for the individual violator. Because such violations are also against University policies and rules, disciplinary action will be taken as appropriate. We, the members of the University of Florida community, pledge to hold ourselves and our peers to the highest standards of honesty and integrity.

UF Counseling Services :

Resources are available on-campus for students having personal problems or lacking clear career and academic goals which interfere with their academic performance. These resources include:

1. University Counseling Center, 301 Peabody Hall, 392-1575, personal and career counseling; 2. Student Mental Health, Student Health Care Center, 392-1171, personal counseling; 3. Center for Sexual Assault/Abuse Recovery and Education (CARE), Student Health Care Center, 392-1161, sexual assault counseling; 4. Career Resource Center, Reitz Union, 392-1601, career development assistance and counseling.